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Atomic Snapper – The Hard Side to Winter Snapper
Switched on anglers are constantly honing new skills and techniques to target a particular species. We all know that catching snapper on soft plastics is effective but Michael Starkey and Jay Morgan are pushing the [...]
Life in the Fast Lane: BARRA STYLE
Well-known Barra angler and guide Jason Wilhelm details some of his favourite ‘reaction bite’ methods for targeting salt and freshwater barra. Barramundi are an extremely popular sportfish that many anglers spend a lot of time trying [...]
Latest Lowrance® Software Release Delivers Key Enhancements to All-In-One Live Sonar Solution Eagle Eye™
Lowrance®, a world leader in fishing electronics, today announced a new software update for its Eagle Eye™ all‑in‑one live sonar system, introducing depth offset functionality and a suite of new color palettes. This release builds on [...]
Mercury Marine’s Boost™ Wins 2026 Miami Innovation Award for Advancing Outboard Engine Performance
Mercury Marine recently won a 2026 National Marine Manufacturers Association (NMMA) and Boating Writers International (BWI) Innovation Award during the Miami International Boat Show in the Outboard Engines Category. The Miami Innovation Awards spotlight manufacturers [...]
Brunswick Showcases Strong Brands and Innovation at the 2026 Miami International Boat Show
Brunswick Corporation (NYSE: BC), the world's leading marine technology company, demonstrated solid sales, increased outboard share, and industry-leading innovation across its portfolio of businesses and brands at the 2026 Miami International Boat Show. The Company [...]
Mercury Marine Announces Enrique Bolanos as New GM for Australia, New Zealand, and Asia
Mercury Marine a leader in marine propulsion systems and a division of Brunswick Corporation (NYSE:BC) has announced several leadership changes that will support growth in key international markets. Enrique Bolanos has been named General Manager, [...]