Established over 20 years ago, the Australian Fishing Network (AFN) began operation with the release of our flagship publication, Freshwater Fishing Australia magazine.

Australian Fishing Network is the biggest fishing media company in Australia. We are continually striving to bring to the marketplace, the biggest and best range of quality fishing information and accessories. Whether you are an expert fisher, or just starting out, we have the information to make you better! We invite you to peruse our huge range of magazines, DVDs, books, guides and accessories.


Formed 25 years ago, the Australian Fishing Network (AFN) began operation with the release of our flagship publication, Freshwater Fishing Australia magazine. Over the years, publisher Bill Classon launched a further two periodicals; Flyfisher and Sport Fishing Australia magazine. With the rapid growth of kayak fishing, Sport Fishing Australia now incorporates Yak Fisher kayak fishing magazine.

AFN also has a strong presence in video media, with a range of DVD series (including Sport Fish DVD and AFN Tactics Series), and a television program, The AFN Fishing Show which airs nationally on 7mate.

In addition to publishing these high quality media products, AFN has become well-known for producing quality fishing books, DVDs, reference materials and online streaming of fishing videos. Now a progressive publishing and mail order company, AFN has expanded its range of exceptional fishing products to include items that every angler of every style, needs and uses. Always on the lookout for new products to help the angler and outdoor enthusiast, AFN has something for everyone.

While we are happy with our current AFN range and distributor products, our commitment to you as the retailer is to ensure we never stop the search to add and improve our brand, our products and our service.

Our Values The culture and people within AFN Fishing & Outdoors make this an exciting company to be a part of. We are passionate about our staff, as we acknowledge that they are our most important assets. Our team is a diverse mix that values the outdoors and the adventures it offers. Most importantly, we pride ourselves on customer service and delivering a high standard in everything that we do.

Our culture is underpinned by four key values:

PASSION We create a working environment that encourages our team members to be passionate about what they do.

This means we:

  • Show enthusiasm
  • Allow for creativity
  • Celebrate success
  • Collaborate as a team

TEAM WORK We encourage individuality amongst our diverse mix of staff while working as a team to achieve one goal.

This means we:

  • Encourage leadership
  • Recruit team players
  • Listen to new ideas
  • Work cooperatively

FULFILMENT We understand that our team members are our most valuable assets.

This means we:

  • Act fairly and honestly
  • Show respect
  • Take pride in all that we do
  • Treat everyone as individuals

COMMITMENT We commit to being the number one provider of information relating to fishing and the outdoors.

This means we:

  • Strive for perfection
  • Aspire to be number one
  • Demonstrate professionalism
  • Provide a great service