The Bureau of Meteorology has asked the media to stop calling them the “BOM” and to use its full name in the first instance and “the Bureau” in subsequent references.
It isn’t clear whether the Bureau also wants members of the public to stop referring to the agency as “BOM”.
Federal Environment Minister Tanya Plibersek said she did not “quite understand” the reasons behind the Bureau of Meteorology’s re-branding exercise and was seeking urgent advice about the cost of the move.
She then discovered on 19 October that the brand refresh was initiated under the former government and cost a total of $220,296.
The total cost of the refresh includes $118,177 paid to ‘ERA-co’ for brand strategy and design, $69,300 to ‘The C Word’ consultancy for communication and implementation planning support, and $32,819 in implementation costs including updating materials.
This was soon followed by a backflip from the agency, who say it is up to the public and the media as to how it should be referred to.
